Committed to inclusive branding and communications
Words and images have the power to normalize language and shape ideas, as well as the ability to cause harm and perpetuate stereotypes.
Inclusive branding and communications is all about challenging narratives, amplify voices and building authentic, long-lasting connections by crafting and delivering your story with a diversity, equity and inclusion lens.
At Pages For Good, we get it.
Your team works unapologetically toward your organization’s mission.
You strive to change systems, improve lives and build stronger, healthier communities.
You understand it takes more than carefully worded statements and smart social posts to get your organization to where it is today.
You get that putting matters like diversity, equity, community health, inclusion and social justice on the agenda demands bold action, unpopular stances, collective voices and clear calls for action.
You realize now is the time to step up, be heard, and get noticed.
your story matters
At Pages For Good, we believe it's our responsibility to relay your brand's messaging in a way that resonates, regardless of the race, ethnicity, gender identity, age, religion, ability, or sexual orientation of your audience.
We help you find your voice, advance dialogue, and deepen connections with community partners, delving beneath the surface to where key underlying issues and challenges linger.
We’re obsessed with strategy. If it’s not strategic, we’ll challenge you to determine whether it’s worth your time, energy and investment.
We rarely deliver a tactic or service in isolation. Instead, We work with you to determine how our expertise delivers the greatest impact for your brand, team and stakeholders.
By revealing where your organization needs support to affirm your agenda, we ensure our work builds upon your brand and vision for diversity, equity, inclusion, and social justice.
Examine your brand + digital assets.
We look at the complexities of words and images that reinforce bias, power and privilege.
Define goals to build your story.
We reimagine your approach to create a plan that connects your message with the right audience at the right time.
We'll leverage multiple platforms to deliver authentic deliberate messaging at every touch point.
Set you up for success.
We'll get you on a path to advocate for change in an engaging, relevant and timely way.
A blog post, photo or singular activity does not dismantle systems of power and privilege.
By embracing an effective and inclusive branding and communications strategy, your progress and success inevitably follows.
We offer standalone services including annual report production, workshops, newsletters and media releases, but we’ll always encourage you to deliver each of these within a defined overarching strategy that supports your brand and achieves results.
Saying your organization ‘values diversity’ doesn’t work if you don’t walk the talk. We assess your existing brand, content and images, to identify issues, helping your team build guidelines and tools. We ensure your brand cultivates ethics and inclusion, demonstrating your commitment to equity in a consistent and authentic way.
A well-defined strategy is at the centre of your success. . We delve into your organization’s strengths, examine weaknesses, and expose blind spots. We uncover your core strengths, values, and leadership qualities. We identify your stakeholders, advocates and help you articulate why your voice needs to be heard.
Your brand is composed of everything tangible and intangible that creates an impression or experience of who you are and what your organization represents. From visual identity and tone to brand experience, we help you deliver with purpose by producing powerful materials and creating moments your supporters and followers will remember.
Tell your story. We help you share your mission, vision and your call-to-action in an attractive and compelling way. We transform your key messages into active statements that resonate across the audiences and formats that are most applicable to your work.
Your message is unique. Your stories have impact. We help you build authentic content that reflects your organization’s brand across multiple channels – websites, e-marketing, social media, blogs, video, etc. that drive authority and credibility within your community and across your sector.
CONTENT + STORYTELLING
Our team works in lockstep with your team to ensure your brand is consistently reflected in design, content and social media presence, and that these aspects reflect your vision for diversity, equity, inclusion and social justice.
we are not an agency
We are a creative, committed, and strategic team of professionals, devoted to amplifying the essential voices of changemakers.
It is our passion for branding and communications coupled with a drive for social justice that inspired the co-founders to establish Pages For Good in 2017.
Annette and Angeline have worked together with amazing brands for over 10 years, ranging from government agencies, health centres, and international charities to amazing community and grassroot organizations.
With over 30 years of combined experience, we reaffirm a simple truth: powerful stories inspire action.
As an extension of your team, we...
help build powerful strategies that influence and affect change
have the tough conversations
be responsive and ready to support your vision
treat your budget like it's our own
deliver what we promise
share our lessons learned and include you in solutions
Our partners matter
From strategic planning to presentations, we work closely and seamlessly with diversity, equity and inclusion professionals who recognize the value of delivering the most effective communications and visuals.
co-founder + managing principal
co-founder + managing partner
on our word
From strategy to execution, we bring diverse experience and an intentional lens to your project. We proudly help our clients reflect and reach diverse audiences by generating media and producing digital assets, improving community engagement, and increasing brand awareness.
As needed, we call upon some of the best expertise in web development, graphic design, video production, photography and translation to execute on your deliverables. We integrate diversity, equity and inclusion at every touch point to ensure your brand’s integrity.
“I am impressed by their ability to transform complex information into a compelling dialogue between the organization and the reader. Through experience, guidance and leadership, the theme, story development, design, and image process have been interesting and results focused. "
Assistant Vice President, Marketing & Communications
we can help
We’re based in the Toronto and ready to help motivated clients across the GTA, Canada and the US.
our expression of gratitude
We acknowledge with gratitude that Pages For Good is on the traditional territory of many nations including the Mississaugas of the Credit, the Anishnabeg, the Chippewa, the Haudenosaunee and the Wendat peoples and is now home to many diverse First Nations, Inuit and Métis peoples.