STORY
TELL
YOUR
dedicated to
purpose-driven
teams, projects and campaigns
Committed to inclusive branding and communications
Inclusive branding and communications is all about building, crafting and delivering your story with a diversity, equity, and inclusion lens.
Whether you are trying to raise funds, attract supporters or generate awareness, we understand the power of communications to normalize language and shape ideas, as well as to cause harm, perpetuate stereotypes, and more.
We are here to help you build more authentic, long-lasting connections with your audiences in ways that go further than logos, statements or traditional marketing.
about us
At Pages For Good, we get it.
Your team works unapologetically toward your organization’s mission.
You strive to change systems, improve lives and build stronger, healthier communities.
You understand it takes more than carefully worded statements and smart social posts to get your organization to where it is today.
You get that putting matters like diversity, equity, community health, inclusion and social justice on the agenda demands bold action, unpopular stances, collective voices and clear calls for action.
You realize now is the time to step up, be heard, and get noticed.
your story matters
At Pages For Good, we believe it's our responsibility to relay your brand's messaging in a way that resonates, regardless of the race, ethnicity, gender identity, age, religion, ability, or sexual orientation of your audience.
We help you find your voice, advance dialogue, and deepen connections with community partners, delving beneath the surface to where key underlying issues and challenges linger.
we're much
more than
#hastags
our approach
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3
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We’re obsessed with strategy. If it’s not strategic, we’ll challenge you to determine whether it’s worth your time, energy and investment.
We rarely deliver a tactic or service in isolation. Instead, We work with you to determine how our expertise delivers the greatest impact for your brand, team and stakeholders.
By revealing where your organization needs support to affirm your agenda, we ensure our work builds upon your brand and vision for diversity, equity, inclusion, and social justice.
DISCOVER
Examine your brand + digital assets.
We look at the complexities of words and images that reinforce bias, power and privilege.
Define goals to build your story.
We reimagine your approach to create a plan that connects your message with the right audience at the right time.
Execute your
new direction.
We'll leverage multiple platforms to deliver authentic deliberate messaging at every touch point.
Set you up for success.
We'll get you on a path to advocate for change in an engaging, relevant and timely way.
don't leave
next steps
to chance
services
A blog post, photo or singular activity does not dismantle systems of power and privilege.
By embracing an effective and inclusive branding and communications strategy, your progress and success inevitably follows.
We offer standalone services including annual report production, workshops, newsletters and media releases, but we’ll always encourage you to deliver each of these within a defined overarching strategy that supports your brand and achieves results.
Saying your organization ‘values diversity’ doesn’t work if you don’t walk the talk. We assess your existing brand, content and images, to identify issues, helping your team build guidelines and tools. We ensure your brand cultivates ethics and inclusion, demonstrating your commitment to equity in a consistent and authentic way.
AUDIT
A well-defined strategy is at the centre of your success. . We delve into your organization’s strengths, examine weaknesses, and expose blind spots. We uncover your core strengths, values, and leadership qualities. We identify your stakeholders, advocates and help you articulate why your voice needs to be heard.
STRATEGY
Your brand is composed of everything tangible and intangible that creates an impression or experience of who you are and what your organization represents. From visual identity and tone to brand experience, we help you deliver with purpose by producing powerful materials and creating moments your supporters and followers will remember.
BRAND BUILDING
Tell your story. We help you share your mission, vision and your call-to-action in an attractive and compelling way. We transform your key messages into active statements that resonate across the audiences and formats that are most applicable to your work.
MESSAGING
Your message is unique. We help you build customized content that reflects your organization’s brand across multiple channels – websites, e-marketing, social media, blogs, video, etc. that drive authority and credibility within your community and across your sector.
CONTENT MARKETING
Our team works in lockstep with your team to ensure your brand is consistently reflected in design, content and social media presence, and that these aspects reflect your vision for diversity, equity, inclusion and social justice.
TRAINING
why
choose
us?
we are not an agency
We are a creative, committed, and strategic team of professionals, devoted to amplifying the essential voices of changemakers.
It is our passion for branding and communications coupled with a drive for social justice that inspired the co-founders to establish Pages For Good in 2017.
Annette and Angeline have worked together with amazing brands for over 10 years, ranging from government agencies, health centres, and international charities to amazing community and grassroot organizations.
With over 30 years of combined experience, we reaffirm a simple truth: powerful stories inspire action.
we promise
As an extension of your team, we...
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help build powerful strategies that influence and affect change
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have the tough conversations
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be responsive and ready to support your vision
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treat your budget like it's our own
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deliver what we promise
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share our lessons learned and include you in solutions
annette power
co-founder + managing partner
angeline mau
co-founder + managing partner
we
deliver
on our word
experience counts
From strategy to execution, we bring diverse experience and an intentional lens to your project. We proudly help our clients reflect and reach diverse audiences by generating media and producing digital assets, improving community engagement, and increasing brand awareness.
As needed, we call upon some of the best expertise in web development, graphic design, video production, photography and translation to execute on your deliverables. We integrate diversity, equity and inclusion at every touch point to ensure your brand’s integrity.
what
people
are saying
testimonials
“I am impressed by their ability to transform complex information into a compelling dialogue between the organization and the reader. Through experience, guidance and leadership, the theme, story development, design, and image process have been interesting and results focused. "
— Pam
Assistant Vice President, Marketing & Communications
we'd love
to work
with you
we can help
We’re based in the Toronto and ready to help motivated clients across the GTA, Canada and the US.
our expression of gratitude
We acknowledge with gratitude that Pages For Good is on the traditional territory of many nations including the Mississaugas of the Credit, the Anishnabeg, the Chippewa, the Haudenosaunee and the Wendat peoples and is now home to many diverse First Nations, Inuit and Métis peoples.