Our Story.

Pages For Good was built in 2017 by professionals who bring experience, passion and a commitment to voice-equity, narrative building, storytelling, design and speaking truth to power.

AI Can Draft. We Advise.

Artificial Intelligence

Generate content
Optimize for speed
Replicate patterns
Lack accountability
Process data
Have no lived experience

Pages For Good

Guide decisions
Optimize for trust
Read context & power
Stand behind the work
Interpret meaning
Centre equity
Capture community voices
Observe & assess for impact

We don’t compete with AI.

We help leaders use it responsibly, without losing their voice, values or credibility.

Our Team.

"After 20+ years working with nonprofits, I saw a persistent challenge.

Too many community, health, and equity-focused organizations were going unseen or unsupported. Not because they lacked value or impact, but because their stories weren't being told in ways people could hear, feel, or act on."

Annette Power, MPC (she/her)

Founder & Principal

Annette began her career as a reporter at the Caribbean Broadcasting Corporation, later working as a media consultant in Detroit and a Public Affairs Director in Chicago before moving into national nonprofit, public health and leadership roles in Canada.

Across UNICEF Canada, the Canadian Cancer Society, the MS Society, United Way, Peel Regional Police and countless hospitals & community health centres nationwide, Annette has led strategic communications, community consultations, crisis response, and storytelling initiatives that elevate lived experience, strengthen internal teams and build community trust.

She brings empathy, equity, clarity and professional passion to every project.

"With the right strategy, words and voice, communities can do more than get heard. They can thrive, shift systems, and shape their own future."

Annette Power, MPC

Helen Reilly
(she/her)

Content Creation & Connector

Helen has built a powerful portfolio working in the public health and healthcare sector for nearly 30 years.

She has sparked and managed campaigns leading to funds raised, headlines made, policies shifted and lives changed.

Storyteller, wordsmith, connection specialist and magic-maker... every single time.

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Leslie & Lisa Jones
(she/her)

Graphic Design

(XHeight Media)

This creative duo seeks projects that celebrate culture and capture community spirit,

For years, Xheight Media has partnered with Pages For Good on print, promotional and digital creations.

From layouts to infographics, they’ve got the design skills to bring your story to life. Delivering works of art that are as powerful as they are functional.

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Our Vision.

A world where every voice matters, every story connects, and every word creates a ripple for positive change.

Our Mission.

To help leaders and organizations tell powerful stories with confidence, compassion, and purpose— inspiring action and strengthening communities.

Our Values.

Equity

Empathy

Empowerment

Inspiration

Impact

Community

Alliance For Healthier Communities
Black Creek Community Health Centre
Black Entrepreneurship Alliance
Black Health Alliance
Canadian Association Community Health Centres
Durham Community Health Centre
Flemingdon Health Centre
Health Commons
Humber River Hospital
Jack.org
Jean Tweed Centre
Lakeridge Health

North West Toronto - Ontario Health Team
Peel Regional Police
Rexdale Community Health Centre
Southlake Hospital Foundation
TAIBU Community Health Centre
Vaughan Community Health Centre
Vibrant Healthcare Alliance
WellFort Community Health Centre
Wonderfully Made Girls
Workplace Safety and Protection Services
York Catholic District School Board

Chosen By Changemakers.

When something important needs to be said, community, public health and nonprofit leaders trust Pages For Good. We don't chase trends. We keep it real. We deliver clear, equity-centred storytelling that moves people and systems.

Our Projects.

Your Mission Deserves to Be Seen, Heard, and Understood.

CHC’s First-Ever Media Bus Tour

Pages For Good led Black Creek CHC’s historic media tour, bringing 20+ outlets and community voices onto one bus to experience the real stories, brilliance, and resilience of Jane and Finch. From media outreach to route design and storytelling materials, we built an experience that educated without exploiting—and celebrated a community that deserves to be seen.

Launching Canada's First Ever Black Mental Health Day in Canada

As 2020 started, TAIBU CHC's CEO, Liben Gerbremikael required no fluff, no filters — just the real talk Black communities across the GTA needed to hear. We crafted bold messages that named racism, isolation, and the weight Black folks carry every day. Those words traveled across workplaces, classrooms, news outlets and cities. Because when communities speak their truth together, change has no choice but to move.

Culturally Rooted COVID Awareness, Built With Community

Pages For Good partnered with WellFort CHS to create a post-COVID awareness campaign that answered ongoing community concerns with care, clarity, and cultural relevance. Working closely with translators, we developed multilingual ads and messaging that spoke directly to families in Bramalea and Malton, helping residents manage long-COVID symptoms, reduce risk, and access trusted primary care.

Youth Leadership and Community-Led Insight for Better Policing

Pages For Good supported Peel Regional Police through a series of equity-centred projects, including a region-wide community consultation on School Resource Officers, youth engagement across schools and programs, and a comprehensive evaluation of the Youth in Policing Initiative (YIPI) in 2025. We also facilitated community workshops with the Ontario Human Rights Commission, ensuring diverse voices shaped policing conversations, policy direction, and meaningful system change.

Lakeridge Health IDEAA Video & Report Project

Pages For Good created the full IDEAA (Inclusion, Diversity, Equity, Accessibility & Anti-Racism) report—including all content development, community insights, facilitation of workshops and meetings, and coordination across teams—along with a flagship organizational video and six social clips showcasing Lakeridge Health’s equity strategy. The campaign became a core tool for internal culture-building and external communications, and our work was so well-received that we were invited back the following year to produce an updated recap shared with community partners and internal teams.

An Africentric Evaluation for Real Impact

Pages For Good led a multi-site evaluation of Black health equity initiatives across Toronto CHCs, grounding the work in Africentric principles like Ubuntu, Sankofa, and Nguzo Saba. Through community interviews, partner engagement, and deep analysis, we documented strong community trust, culturally rooted impact, and clear pathways for healing and transformation—from mental health supports to mobile health services, social prescribing, and youth-led education. The final report and infographic highlighted the urgent need for long-term, stable funding and stronger system partnerships to sustain this momentum.